Nadja´s Style Today —Shoetopia 2013 Press Release
Shoetopia 2013 Press Release
SHOETOPIA 2013, The long awaited return of the ‚premiere shoe event‘ in Second Life is set to open on Friday, November 15th, 2013.
FOR IMMEDIATE RELEASE
Press Contact: Anessa Stine
November 12, 2013 — Announced way back in January of this year, SHOETOPIA is the reincarnation of the most popular footwear event in Second Life, SHOE FAIR, which has been missing in action since June 2011. Now, almost 10 months since it was announced, SHOETOPIA 2013 is set to open on the 15th of this month with an ethereal build by Artist Rebeca Bashly, that promises to have you in Shoe Heaven! Excited designers and shoe lovers alike, have delighted at the promise of a ‚New Kind of Shoe Fair‘, and the anticipation has been building steadily as opening day draws closer.
Conceived by long time Event Coordinators, Business Managers and Second Life Fashion Bloggers, Sophia Harlow and Anessa Stine, SHOETOPIA is their first collaborative effort combining a mutual love of fashion, respect for ingenuity and quality, and desire to create a memorable and special annual event to fill the void in the Second Life event calendar created when SHOE FAIR failed to take place in 2012. Says Sophia, „When the thought dawned on me that there needed to be a footwear event in Second Life again, there was only one person that I approached. Anessa has always been a ‚Shoe Girl‘, and her creative vision was the perfect compliment to my detail oriented planning skills and excellent relationships with many SL Creators.“ Both Sophia and Anessa are thankful to the many volunteers who are dedicated to making this event a success.
Carrying on the tradition of it predecessor, SHOETOPIA has selected the charity organization Soles4Souls as its ‚Sole‘ beneficiary. This is a charity that touches all shoe lovers, an organization that not only supports those in need domestically, in North America, but also those met with disaster around the world. Says Anessa, „An organization that puts shoes on the feet of underprivileged children so they can attend schools, allows domestic abuse victims to have a second chance at entering the workforce in style, creates jobs in the most needy of communities, and uses the slogan ‚every shoe deserves a Second Life‘, it could not be a more worthy or appropriate organization to benefit from all of our efforts.“ The timing of SHOETOPIA could not be more advantageous to Soles4Souls, already hard at work preparing to assist those affected by the recent storms in the Philippines and Southeast Asia, each participating designer will be offering up an item that will see 100% of its proceeds go directly to Soles4Souls.
With more than 50 of Second Life’s most talented footwear designers, and dozens of incredible contributing gacha designers, there will something for everyone on this stroll through the clouds. Major Sponsors; Slink, Gos Boutique, Just Design and LaRoo, and additional sponsors; ISON, KOSH, lassitude & ennui, House of London, KoiKoi, fri.day, sYs, House of Fox, Glam Affair, G Field, Valiant and ViveNine/Ryvolter, will all be releasing new items at SHOETOPIA, as will each and every one of the participants. Says Anessa, „The response from designers has been so positive, we are overwhelmed by the quality of the footwear at this event.“
SHOETOPIA will be pleased to welcome all of you to visit our slice of ‚Shoe Heaven‘ between November 15th and 30th of this year, in what promises to be the first of many ‚Shoetopian‘ events to come!
Soles4 Soles Official Site: http://soles4souls.org/